Staff Profile: Meet the editor who runs Heritage’s news outlet

Your support has allowed Heritage’s news outlet, The Daily Signal, to play a major role in becoming an alternative source to the mainstream media.

I had the opportunity to interview Rob Bluey, editor-in-chief of The Daily Signal and vice president of communications for Heritage.

I learned about how he came to Heritage, why the organization started The Daily Signal, and what motivates him to fight for the conservative cause day-in and day-out.

Read his story below:

Steven: Tell us, if you can, in one sentence, what you do here at Heritage.

Rob: I see my role as motivating the team to create inspiring content about conservative ideas, and also being on the cutting edge of communications.

Steven: Talk us through the idea behind The Daily Signal and the impact that it has.

Rob: Several years ago, as we reviewed the communications operation at Heritage, we decided to take our message directly to the American people.

We already had a blog featuring commentary from Heritage experts, but we wanted to expand it. We started to shift the editorial strategy in 2014.

We worked with an industry leader in publishing to create The Daily Signal, and as we were building it, we started hiring talent. We brought on a managing editor, news editor and a team of reporters.

We started in June of 2014 with the investigative reporting of Sharyl Attkisson, who had left CBS News and helped establish our identity as a serious and credible news outlet. We continued to publish op-eds from Heritage scholars, just as we had done previously on our blog. But now we also had a news team that could go out and report stories about different events and Heritage priorities.

Steven: Why do you love working at Heritage?

Rob: The top reason in my case is that everybody is driven by our mission. The team is motivated to accomplish a set of goals. It’s more than just showing up to do a job.

At Heritage, there’s an incredible collaborative spirit and great teamwork to achieve our mission. I’ve worked at nonprofits and for-profits before this, and I just haven’t ever experienced anything quite like what Heritage has to offer.

Steven:   Are you a morning or an evening person?

Rob: Can I say both? With kids at home, it’s always a balancing act when to get things done. I’m up early because I want to have as much done by the time the kids wake up and working late after they go to bed because the news never stops. Fortunately, I focus on them when we’re together—whether it’s doing homework, practicing piano, or playing baseball.

One of the things that’s been important about working at Heritage is the family-friendly nature of the organization. Because my wife Melissa works here at Heritage as our creative director, we’re often  juggling responsibilities at home. Heritage has been great in that respect.

Steven: How did you get involved in politics? Talk us through the path that you took.

Rob: I was in high school. In 1996, I volunteered for the local congressman in upstate New York where I’m from. He was a Republican, albeit a very liberal Republican, but I was just fascinated by the whole process. Our family visited Washington, D.C., on summer vacations, and I just loved the city. I was also at the time editor of my high school newspaper, so the combination of journalism and politics was really my passion.

I started working at a weekly newspaper in Clinton, New York, called the Clinton Courier, and covered the local political scene. That experience early on in my career just kind of struck me as something that would be fun and exciting. All these years later, I’m still enjoying it.

If you could ask Rob one question what would you ask him?

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